Why is email-based retargeting so powerful?

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Understanding Retargeting and Its Evolution
Traditionally, "retargeting" (or "remarketing") has been most commonly associated with paid advertising. A user visits a website, leaves, and is then shown targeted ads for that website's products or services on other sites they visit. This is typically achieved using browser cookies.

However, the concept extends far beyond paid ads. thailand email list Retargeting, at its core, is the act of re-engaging users who have previously shown some level of interest. In the context of email, this means identifying individuals who have interacted (or failed to interact) with your email campaigns and then sending them subsequent, tailored email messages based on that specific behavior.


High Intent: People on your email list have already opted in, signifying an initial level of interest in your brand.
Cost-Effective: Email marketing generally has a higher ROI compared to many paid advertising channels.
Personalization: Email allows for deeply personalized messaging, which is crucial for effective retargeting.
Direct Communication: You're communicating directly with the individual in their private inbox, fostering a more intimate connection.
Granular Data: Email platforms collect incredibly detailed behavioral data, making sophisticated retargeting possible.
The Foundation: Email Behavior Data
Effective email retargeting hinges entirely on the quality and depth of the email behavior data you collect. Your Email Service Provider (ESP) or marketing automation platform is the primary source of this information. Here are the key data points that enable sophisticated email behavior retargeting.