How search engines work and how they "see" the web.

[muniyaakter]

Understanding the digital landscape and its vast potential for businesses.
Defining your online goals and building a strategic foundation.
Building Your Web Presence:

Exploring different types of online presence (websites, social media).
Understanding basic website functionality and key elements.
Getting Started with Search (SEO & SEM Basics):


Introduction to Search Engine malaysia email list Optimization (SEO) – getting found organically.
Introduction to Search Engine Marketing (SEM) – paid search advertising.
Keyword research fundamentals.
Connecting Through Content Marketing:

Developing a content strategy.
Creating engaging and valuable content in various formats.
Understanding the importance of storytelling.
Making Social Media Work for You:

Basics of social media platforms and choosing the right ones for your audience.
Setting social media goals and building a presence.
Engagement strategies and measuring social media success.
Reaching Local Customers:

Strategies for local SEO (optimizing for local search results, like businesses near you in Bangladesh).
Utilizing online directories and Google Business Profile.
Understanding Advertising Options (Display & Video):

Introduction to display advertising networks.
The rise of online video and how to create engaging video content.
Advertising on video platforms.
Connecting Through Email Marketing:

Fundamentals of email marketing.
Building an email list and crafting effective email campaigns.
Managing successful email marketing efforts.
Web Analytics & Data Insights:

Introduction to web analytics (e.g., Google Analytics).
Tracking website performance and understanding key metrics.
Turning data into actionable insights for optimization.