Precision Targeting with Mobile Databases

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Mobile commerce is growing: mCommerce is projected to account for nearly 73% of all e-commerce sales by 2025.

Push and SMS open rates are high: SMS has an open rate of over 90%, significantly higher than email.

Mobile database marketing empowers brands to deliver content that’s immediate, location-specific, and action-driven—all at scale.

Key Components of Mobile Database Marketing
1. Data Collection and Management
The first step in mobile database marketing is gathering accurate, permission-based data. Businesses can collect mobile data via:

App registrations

Mobile website opt-ins

Loyalty programs

In-store promotions

Surveys and polls

Geolocation tracking (with consent)

Key data types include:

Phone numbers and email addresses

Device type and OS

App usage behavior

Browsing and purchase history

Location data and movement patterns

Engagement history (clicks, opens, time spent)

All data must be stored securely and comply costa rica mobile database with privacy laws like GDPR, CCPA, and TCPA.

2. Segmentation and Targeting
Once data is collected, it needs to be organized into meaningful customer segments. These segments can be based on:

Demographics (age, gender, income)

Behavior (app usage, frequency, purchase patterns)

Lifecycle stage (new user, repeat buyer, inactive customer)

Location (city, region, current location)

Engagement level (highly active vs. dormant users)