Which pages produce the most sales?

[Dimaeiya323]

Which pages have the most visits and what is their conversion rate.
Of these, which CTA buttons have the highest visibility and what is their conversion?
Which landing pages have the highest abandonment rate? Which ones generate the most conversions?

Which pages are generating the most user churn?
Reviewing all of this will give us excellent information about what we have done well to generate conversions and what produces the opposite . We can also find out if there are new opportunities for acquisition or which pages are worth investing more resources on.

Qualified leads
We now move on to the last stage of the Inbound Marketi accounting directors email lists ead Scoring) and nutrition (or Lead Nurturing) . In this phase, the objective is to work with the leads appropriately in order to bring them closer to the moment of sale.

To do this, you must review your segmentation criteria and ensure that the nurturing process you offer to the user is smooth and organic, meaning that they are finding content that they want to see and interact with based on the actions they have previously taken.

Don't make the mistake of being too pushy and including too many commercial elements when the user isn't ready to receive them. Pay attention to where your user is in the purchasing process and communicate accordingly.

These two aspects are extremely important, as they are essential when developing our email marketing campaigns . At this point we should also review the following points:

Are the campaigns well adapted according to the segmentation?
Are we targeting our buyer persona?
Are we offering the right products?
Are our campaigns coordinated with the stage in the funnel?
Are we offering valuable content to users?
Are we taking care of our subjects, links and our copies?
Reporting
Finally, don't forget to have your KPIs set so you can analyse the results of your strategy 24/7 and make decisions based on arguments. The most important thing in a good inbound marketing strategy or digital marketing in general is the work of analysis and data collection to decide which actions will be implemented next.

There is no point in having a great Inbound Marketing strategy if we are not using the most appropriate KPIs according to our interests . There are 4 fundamental KPIs that we must always keep in mind:

The number of visits.
Converting visits to leads.
Converting leads to MQLs.
Project ROI.
In short, we must review that the reporting we are doing is more than sufficient and that it is being useful to us when making decisions .

Before I say goodbye, I also wanted to briefly comment on the importance of using tools that will make all these tasks much easier for you. To do so, I invite you to review this article, where you will find a list of tools that will allow you to carry out a comprehensive Inbound Marketing strategy.

So now you know, review your entire Inbound Marketing strategy carefully and keep a close eye on the process. You will surely manage to optimize your actions and obtain better results. Are you up for it?

I just want to congratulate you if you have made it this far and remind you that, if you have any questions about how to do your marketing audit , you can leave a comment so I can help you.

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