Cross-selling: extend the purchase to other types of products

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With cross-selling, you will recommend products that are rather complementary but linked to the customer's initial purchase, before payment. Still in the example of the computer and the smartphone, you can for example offer (insert a suggestion/recommendation) a protective cover or a shell

Although upselling and cross-selling are often overlooked, these two strategies are very simple to implement and can significantly increase your sales!

7. Use Artificial Intelligence (AI) wisely
In 2025, artificial intelligence (AI) is undoubtedly one of the tools to prioritize to optimize your e-commerce marketing strategy. AI can be useful to you in several verticals:

Predicting trends
AI enables you to analyze massive volumes of data to identify emerging trends in your industry or niche, allowing you to adjust your strategy before your competitors.

Example : If AI-processed data shows you an increase in searches for sportswear australia telegram data 3 million Australia Telegram Data 3 Million[/url] you can, for example, adjust your inventory, email campaign, and promotions accordingly.
Product recommendations
Tools like Amazon's show how effective AI-based recommendations can be, especially for cross-selling or upselling.

Ad optimization
Some AI algorithms can also adjust your ad campaigns in real-time, maximizing their effectiveness based on trends and updates in algorithms and operating systems.

Other uses of AI can also be considered, such as setting up a chatbot for customer service or product research.



8. Connect the physical store checkout to a digital marketing system to automate digital campaigns
If you also have one or more physical stores, integrating a connected cash register with your e-commerce platform is also essential to monitor in real time and optimize your marketing strategy. This is also true for:

Synchronizing customer data
By combining in-store and online sales data, you get a holistic view of your customers and can personalize your marketing campaigns across all your channels.

Campaign Automation
After an in-store purchase, you can automatically send recommendations or promotions online (for example, a customer who bought a dress could receive a “what did you think of your purchase?” email a few hours later) and suggest matching shoes.

Solutions like ActiveTrail, for example, allow you to connect your in-store checkout to your online system.

Want to know more about e-commerce marketing and the different tools and solutions to choose from to implement your marketing automation or emailing strategy?