What is POV? Discover the concept that is all the rage on social networks

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You've probably already come across the use of the term POV on social media. It's very common, especially on TikTok and Instagram, but also on other platforms. It's mostly seen as a caption on videos, but it also appears in other forms.

But what exactly is POV? Why does everyone use this term? Does it have other meanings? And what is the difference between POC and POV? Don’t move, this article will explain everything to you and help you fill in the gaps.

Let's start at the end, because understanding the differences between these terms will help us get the idea across better.

Table of Contents
What is Proof of Concept (POC)?
So what is POV?
So what's the difference?
What does this have to do with social media?
What is Proof of Concept (POC)?
In French: proof of concept. This term refers to a method of proving whether australia telegram data 3 million business idea is viable . To determine whether an idea is feasible, you will need to define clear criteria that will answer the question: “Can the idea work well?”

POC can be used for any change in the product lifecycle, whether it is a price change, the introduction of a new product or the launch of a service. It is usually done as a pilot in an artificial environment to prove that the business idea works.

So what is POV?
Lots of information, a commercial universe, evidence… All this seems far from social networks, and maybe even the use of these terms is incorrect there? Let’s find out.

Before launching a product into the marketplace, it is advisable to validate its Proof of Value (POV). POV consists of evaluating the value of a product for the customer or company that will use it . Defining success criteria by value is a crucial step to know if the customer's pain points are solved thanks to the product.

A successful POV can show how your product delivers value to customers through solid evidence. This evidence can include a value proposition based on customer feedback and usage data , demonstrating the usefulness and impact of the product. Proof of value is critical, especially for investors. By seeing usage data and customer feedback, they can predict ROI and decide whether the product is worth investing in. If the POC proves that the product works, the POV proves that it delivers value to customers who are ready to buy it.

So what's the difference?
The distinction can seem complicated for marketers. They are two different business processes, but often confused.

The two terms are about proof, are intertwined, and any investor or buyer will likely want proof of both before deciding whether to invest in a company and how much to invest. Investors want to make sure the company can prove that the product provides value before investing, and POV can help determine whether a new product is worth investing in. Development, marketing, and sales are expensive, and if the product is not proven to the public, the investment may not be worth it.

On the other hand, some investors will only use the POC to provide initial funding that will prove that the product actually works and is feasible, marking the first step. The money invested will then be used to manufacture the product, and the next step will be to prove its value.

Simply put, proof of concept shows that the product works, and proof of value shows how much the customer is willing to pay for that product.

What does this have to do with social media?
Well, none. On social media, the term POV refers to the point of view of the person filming the video or taking the photo (Point of View). Although the initials are the same, the meaning is different. To follow the trend, all you have to do is create a video or photo content, present a fictional or hypothetical scenario, and start by indicating that it is a POV, the point of view of the author of the content. Anyone can participate in this trend: it's about encouraging creativity, telling a story and sharing it with hashtags.

What do the two POVs have in common? They are both focused on the audience, the value, and the content that audience receives . So we can find similarities, and say that one of the big similarities is that these concepts are relevant for marketers: one is a tool to test the feasibility of products, the other to tell stories in a creative way.

Ready for the first POV in the world of emailing? With ActiveTrail , you can do it! Upload a video from YouTube, embed it in the body of the email, and get a POV preview. Your competitors probably haven’t thought of this yet.