The headline should reflect the purpose of the letter and draw the recipient's attention to the main idea. Formulate the headline briefly and clearly.
Avoid long and confusing headlines. It is best to use short and clear phrases that convey the main idea of the letter.
The headline should interest and attract the attention of the recipient. Use questions, numbers, keywords or emotions to make the headline more attractive.
The subject line should match the content of the email and convey the main idea. Otherwise, the recipient may be disappointed if the subject line promises something that is not in the email itself.
The subject line must be free of errors, otherwise it can createkazakhstan phone number library a negative impression and reduce the effectiveness of the entire letter. Check your spelling and grammar before sending the letter.
For clarity, here are some examples of how headings should be formatted :
Personalization.
"<Name>, we think you'll enjoy these articles..."
Headlines with emotional overtones
"Feeling <appropriate emotion>? We'll help!"
Headlines with popular trends
"Are you sad? Like the puppies?"
Holiday Email Headlines
"Take advantage of these joyful savings on this festive day!"
"It's better to give than to receive - shop now!"
Headings with numbers
"5 (10/20/100) tips/ways to solve (current problem)"
Headlines with reminders
"You don't want to cooperate anymore?"
Headlines with a question
"Where is my joy?"
Email Headers for Events
"You are invited to our special event!"
"Looking for something to do? Join us at our event"
Thus, the headings in the email newsletter play an important role, as they help the recipient quickly navigate the content of the letter and decide whether he needs to read the letter or put it off for later. And it is important to make sure that your letter is opened and read by the recipient. In conclusion, I would like to add that these recommendations are important to follow when working with any mailings in marketing, for example, in Passteam .