Lack of consent from recipients

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Especially in the past, it was common to take random email addresses from large online collections, with the result that newsletters were sent to uninterested people and, more importantly, violated the privacy of others.

Today, with the new European GDPR regulation, it is mandatory that recipients have voluntarily and explicitly given their consent to receive newsletters.

So you can't get around this rule.



7. You do not provide the unsubscribe link
At the bottom of each newsletter email there must be a direct link to unsubscribe from the newsletter.

It is necessary to protect the reader and his will: it is important to maintain cambodia telegram phone number list serene relationship with subscribers and to always give them the possibility to modify their data or to remove themselves from the newsletter.

In this step it may be useful to insert some kind of survey:

Why do you no longer wish to receive our newsletters? with several choices.

From the results, it will be possible to understand what is wrong with our service, what could be improved and whether what you are talking about really interests users.



8. You make spelling mistakes.
Reading a newsletter full of spelling horrors is certainly not pleasant: it shows that the person who wrote it was not careful and precise when writing.

Also included in errors are poor sentence construction, formatting with few paragraphs and spaces that make the text slow, typos, and randomly entered punctuation.



9. Do not put the email reading link in the browser
Never forget to finally insert a link that allows readers to view the newsletter from their browser: if they cannot view the images or part of the text from the mailbox, they will still be able to view the email from their favorite browser.



10. You don’t optimize for mobile display and responsiveness
Nowadays, we all have a smartphone that we use like a computer, and this also applies to reading emails.

It is therefore likely that your newsletter will be read largely on smartphones and, in this sense, it is important that it is optimized for them.



Conclusion
A newsletter should be clear, light and, above all, it should be a distraction that both relaxes and enriches, not a waste of time.

Also, the reader must be able to open and read it easily and quickly. He must also have full trust in the sender, that is to say you, thanks to a distribution agreement and real transparency on your part.