10 Benefits of Email Marketing for SMEs and Startups

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The digital revolution and its ensuing transformation are in full force and setting everything ablaze. Exciting new digital innovations are being designed, developed, and brought to market faster than ever before, benefiting businesses of all sizes and industries. That said, with the pace of innovation soaring at breakneck speed, businesses must constantly keep their eyes and ears open as they constantly look for opportunities to reach new customers and website visitors and leave a lasting impression that drives them to convert.

If you are a small business that is relatively new to the market, it is high time that you start strengthening your online presence. That much is clear. But how to do it in the most effective way?

SME



Building an online presence is never a five-fingered or one-person job. You need canada telegram data to leverage a magical tool called “marketing” to not only create an online presence but also allow you to reap countless other benefits. However, as a small business trying to invest in marketing, every penny spent must be properly invested in the right marketing channels and campaigns. A focused investment will yield big returns (namely, engagement that drives lead generation, conversion, and retention). Plus, these benefits must be achieved at the same time since you don’t have the luxury of running multiple marketing campaigns simultaneously.

For startups and small businesses, email marketing is your ticket to success. According to SaleCycle, 59% of respondents said email campaigns influence their purchasing decision. Additionally, McKinsey has proven that email is 40 times more effective than social media when it comes to finding new customers for your business.

In such a scenario, marketing automation software proves to be effective in helping brands reach out to their customers, build their reputation, and expand their customer base. Most importantly, managing email campaigns is a breeze even for absolute beginners.

The benefits of email marketing for SMBs and startups abound; all you need to do is adopt a few best practices. While we can’t possibly list them all, here are the top 10 benefits that every SMB or startup looking to leverage email marketing should know. Let’s dive right in.



Table of Contents
Here are the top 10 benefits of email marketing for SMBs.
1. Easy to use, track and measure
2. Emails are as versatile as they could be
3. Marketing Automation for frequent communication
4. Higher ROI makes email marketing more important for SMBs.
5. A combination of email marketing and CRM
6. A/B testing to improve open and click rates
7. Expand your network
8. Start finding new sources of income
9. Let your business credibility reach new heights
10. Stronger customer relationships for better sales
Here are the top 10 benefits of email marketing for SMBs.
1. Easy to use, track and measure
Among the multitude of online marketing strategies, email marketing seems to be the simplest and easiest tactic to master. Launching an email marketing campaign is, in fact, an effortless job, once you find the right email marketing software .

Moreover, if you have the intelligence to run an email marketing campaign extraordinarily, your recipients will indeed be delighted to see what you have to offer. With email marketing services for SMBs, you also have the ability to analyze the performance of your email campaign which helps in determining whether your campaigns are successful or not.

Email marketing for SMBs thus offers a win-win situation for both your business and your target customers.

2. Emails are as versatile as they could be
When it comes to marketing, emails are quite versatile. Not only can you include images, texts, and in your emails, but you can also include links to relevant content and attachments.

For example, if you're running an SMB email marketing campaign to promote certain content pieces like explainer videos, you can either embed your video or share a link in your email message.

One of the best benefits of email marketing for SMBs is the ability to send personalized emails . Email campaigns can be highly personalized if you collect the right data such as first name, gender, location, and interests.

SMB newsletter example

3. Marketing Automation for frequent communication
Marketing automation simply means integrating software into your marketing campaign, in order to send targeted emails at specific times. Simply put, marketing automation is about reaching your customers at the right time with the right message.

According to emailmonday, an average of 51% of businesses are using marketing automation; while over 58% of B2B companies are planning to adopt the technology in the near future.

Marketing automation for SMBs is particularly considered excellent because it makes transactions personal, increases revenue, and keeps prospects engaged with drip emails.

4. Higher ROI makes email marketing more important for SMBs.
The higher the ROI, the better the marketing method. Clearly, email marketing holds the highest ROI among all other options. When it comes to revenue generation, more than half (59%) of B2B marketers say email is the most effective channel.

When it comes to ROI, it is always better to work and transform your email strategy into a broader content strategy for better results. Email marketing has an ROI of around 4300%.

Small businesses can especially benefit from optimizing their email strategy because it’s both inexpensive and offers a huge return on investment. In case you don’t have the time to do it yourself, there are always people with hearts of gold to help you out.

5. A combination of email marketing and CRM
Being a small business, it is important that you build a solid structure to chase away chaos. A stable exchange of information is always crucial between different departments and team members in order to implement the expertise of each employee.

Combining CRM and email marketing is similar to integrating sales with marketing. The obvious benefits of this combination include better sales visibility, a unified contact list, and actionable triggers. Actionable triggers further help build customer loyalty by sending birthday cards and holiday greetings using customer data stored in the CRM.

6. A/B testing to improve open and click rates
Small businesses often struggle to get potential customers to read their emails. A/B testing in email marketing is a tactic that helps you deliver content that makes your recipient want to click.



A/B testing involves sending two versions of the same email to see which version gets more opens and clicks. The analytics you receive help you determine what small adjustments can help increase the number of people who open and click on a link in your email.

email marketing for startups