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As a digital marketing agency, your goal is to provide the best possible service to your clients and help them achieve their goals. Part of your job is to use and/or provide effective software and tools to implement successful marketing campaigns that can combine ease of use and simplicity.

This is even more true when you offer an email marketing service. Especially since the number of companies offering this service is only growing.

The problem is that each client's level of requirement and demands are different, which makes it even more difficult to find the tool that can meet everyone's criteria. Very often, no tool meets all needs. The solution? Find the most complete emailing software possible, meeting everyone's standards and demands.

We have listed for you the elements to consider when choosing an email marketing software for your agency:

How to Choose the Right Email Marketing Solution for Your Agency

Define your unique selling propositions
First of all, you need to determine why you need an email marketing tool and france telegram phone number list define what you want to offer to your customers. And there are two possible scenarios.

The first is to know where you stand in relation to your clients' email campaigns. You lead the campaign launch, create the strategy, send email campaigns, analyze performance and all the other related tasks. Here, your clients give you carte blanche and hardly, if ever, log into the email marketing software.

The second scenario is where you are simply the provider of the email marketing platform. After the initial setup, customers will take control of the tools.

So, before you make your choice, ask yourself these two questions: are you going to run the marketing campaigns for your clients yourself, or are you going to simply provide them with the email marketing service and leave them in control, letting them take full responsibility?

Determine what features you need
The email marketing service you provide to your clients will be judged by the features it offers. There is no point in paying for features you don’t need. A word of advice? Make a list of the features your clients need to narrow down the options and avoid wasting money.

Here are the most essential email marketing features for launching a new project:

A wide selection of easy-to-use newsletter templates with responsive design
Simple and intuitive marketing automation software
Comprehensive real-time advanced analysis
Triggers (smart triggers)
User Permissions
A/B testing to analyze campaign performance
Personalization
Simple integrations
Multi-channel marketing: landing page editor, SMS campaigns, online surveys, notifications, etc.
Recommended Reading: Sending Automatic Emails: ActiveTrail Does the Work for You

Consider flexibility
Foresight is an important quality to have to succeed in a creative agency. It is important that you can anticipate future concerns that you may encounter with your email marketing service, especially when your campaigns are effective, generating a lot of traffic and requests are increasing.

You need to anticipate and plan ahead. You need to choose an email service that can keep up with the pace and growth you anticipate. Can the service you choose accommodate the growing number of customers? Does it have all the features you need? Can it support the updates you will make? Can it handle the size and growing quantity of customer requests?

Choose a trusted supplier
Your tool becomes an extension of your business and your customers. It is important to take the time to get to know the supplier you choose in depth in order to give your customer a sense of certainty and professionalism.

The first things to consider are security, support, and deliverability. Are your information, contacts, and database protected from risks and threats? How quickly can you get help if unexpected issues arise? Are you sure your emails are landing in your recipients’ inboxes? These are some of the questions you need to answer to make sure you’ve chosen a tool you can truly rely on.

Decide what type of marketing agency you want to be. This starts with choosing an effective, simple and reliable email marketing software that meets all your requirements.