Writer's block... What hell!
You know how essential it is to feed your website's blog. Regular, high-value content, optimized for natural referencing (SEO), are real assets for attracting and convincing potential customers.
However, when it comes to coming up with story ideas and writing… that’s a whole different story.
It quickly becomes time-consuming… it becomes mind-numbing… and you end up dropping a critical part of your marketing strategy.
Rest assured: writing blog articles is something you work on, based on good advice (you'll find plenty here!). You don't need to be called Marguerite Yourcenar or Émile Zola to write texts that fascinate your readers.
In web writing , we are not trying to write literature. We want to publish content italy telegram data that answers the questions and problems of our target, while respecting the criteria of search engines.
So, if you're lacking inspiration, stay tuned: we'll give you all our tips for finding ideas for SEO blog articles... and guide you calmly towards writing.
Summary :
Why create blog posts?
Blog articles to convince Google
The content strategy to attract more customers
Customer knowledge: the basis for finding blog article ideas
Marketing personas
The customer journey
5 Ways to Find Blog Post Ideas
1) Answer questions from your prospects and customers
2) Respond to current events
3) Use keyword research
4) Focus on long tail keywords
5) Get inspired by similar blogs
Writing blog posts: child's play?
Use a web writing agency to find ideas for blog articles… and write them!
find SEO blog post ideas
Why create blog posts?
Blog articles are a major traffic acquisition lever in your digital strategy. To do this, they must not only interest Internet users, but also meet the demanding criteria of search engines.
Blog articles to convince Google
When you write blog posts, you write for Google and other search engines. That's why they're called SEO blog posts, because they need to be optimized for natural referencing .
Each blog post is an opportunity to place a strategic keyword. The goal is to rank as high as possible on Google search results pages. Why? Because the first 3 positions alone capture 75% of clicks.
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The search engine is the main gateway for Internet users to your website . Being visible on Google therefore means acquiring more traffic and, preferably, qualified traffic.
The writing work must then be associated with a cleverly crafted keyword strategy. This includes all the terms and expressions that your target audience is likely to type into the Google search bar to find your products or services. As a result, it is crucial to appear there and, ideally, in front of your main competitors.
If you're already taking this step with good blog post ideas, that's a first step. But that's not all... Your writing work must also convince the Internet users you're targeting !
The content strategy to attract more customers
When writing for the web, you should always keep one main question in mind: what would my ideal client want to read?
It is primarily for your potential buyers that you want to find relevant blog post ideas. Don't try to please everyone: as Sacha Guitry so aptly said, that would be pleasing no one!
blog post ideas
Customer knowledge: the basis for finding blog article ideas
To find blog post ideas more easily, you need to answer two key questions:
How to find SEO blog post ideas?
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