2. Advertising on Google (SEA)
To generate more traffic and leads through search engines, SEO is not the only lever. You can also use advertising on this channel: this is called " Search Engine Advertising " (SEA).
SEA web marketing strategy
Google is a major source of acquisition: whether you favor SEO or SEA, it is a channel that you absolutely must integrate into your web marketing strategy.
Advertising on Google is a powerful tool to quickly reach the first position on strategic keywords. If you are launching your business or want to divert traffic from a competitor, it is a wise and effective way to achieve this.
The principle is simple, based on an auction system. From the Google Ads advertising network, you identify keywords on which you want to position yourself. Each keyword is associated with a cost per click (CPC or PPC for " Pay Per Click "): this is the amount you will pay as soon as an Internet user clicks on your ad.
Note that the more competitive a keyword is, the higher its CPC. It will also be japan telegram phone number list more difficult to position yourself. You must therefore define the right keyword strategy to ensure the visibility of your sponsored links.
Next, you can prepare the content of your ads: this is the text that will appear on the search results pages. Therefore, it must be attractive enough to make Internet users want to discover your content. It must also be relevant and well-designed, otherwise all your previous efforts will be in vain (and it would be a poor return on investment).
When done well, a Google advertising campaign generates high-performance results. However, this requires developing an appropriate SEA strategy , correlated with your objectives and your budget.
3. Sponsored posts on social networks (Social Ads)
Social networks are powerful levers for building a lasting relationship of trust with your target customers.
To grow your community, you can rely on sponsored posts or Social Ads . This involves distributing content to users who are likely to be interested in your brand and your offer. This assumes that, beforehand, you have an in-depth knowledge of your target: this is essential for creating effective Social Ads campaigns.
With this customer knowledge and Social Ads, you can communicate in a targeted manner . Social media allows for fine segmentation to improve the performance of your ads.
2 3
Social networks allow you to combine ultra-targeted communication and budget control: an asset for maximizing the effectiveness of your web marketing strategy.
In addition, you control their return on investment thanks to the reports that each social platform offers. As a result, you can analyze the statistics of your campaigns and make the necessary decisions: continuous improvement guarantees better results.
4. Influencer marketing
Social networks have also enabled the rise of another powerful lever in a web marketing strategy: influencer marketing . While it also applies to other media (online and offline), it is at its peak on TikTok, Instagram or YouTube.
3 2
The influencer market is worth nearly $16 billion: a boon for companies looking to increase their visibility and sales.
Influencer marketing involves working with content creators to promote your brand to their communities. These influencer partnerships give you access to a large and attentive audience.
While some content creators have millions of subscribers (mega-influencers), they are not necessarily the ones who will allow you to generate the most business. It is also likely that your web marketing budget does not allow you to use their services!
By integrating the influence lever into your web marketing strategy, you can reach niche communities , very engaged with the content creators they follow. It is, in fact, more profitable to work with micro-influencers, or even nano-influencers. They bring together communities of 1,000 to 10,000 followers, with a relatively high engagement rate. You therefore reach fewer people, but aim for a greater conversion potential.