Gather a database
Once you have successfully reached this step, you have already collected a considerable volume of user traffic and potential future tourists, but they remain anonymous to your business.
So you need to find out more about them, in addition to what they like to see in your blog headlines.
Taking advantage of this, you can place content on your landing page in the form of ebooks in which you offer educational material such as a guide to a particular city, a checklist of what to carry in your hand luggage, a manual with the rules of a hotel, etc.
The idea is that it is very useful content that generates the need to download it and take advantage of it.
But to get it, you must have your future tourists fill out a form with their data, in order to have their email addresses and contact them before or during the decision to go on a trip.
In this way, your database will grow and you will be able to segment your clients or leads .
Send emails
Attract, convert, close and retain are the phases proposed by the Inbound Marketing methodology. And so far, with these steps, we have attracted tourists to the online communication channels that your tourism company has.
Now, to convert them, a lead nurturing strategy is necessary .
To do this, you will need to take advantage of your database to send, in an outlook email lists automated but personalized way, a series of emails. These will have educational content but will be more sales-oriented to encourage reservations.
You can also offer promotions or gifts to give an extra boost to these incentives, everything is in your hands and within your possibilities.
Likewise, once your clients make a reservation or purchase your tourist package, you must keep in touch to build customer loyalty. That is what Inbound Marketing for tourism is all about.
Send emails on your users' birthdays, remind them that their summer vacation is coming up, congratulate them on their anniversary, etc.
You will see how loyalty will make them contact you again and put their long-awaited vacations or days off in your hands.
[Tweet “Build loyalty among your tourists with Inbound Marketing by sending them emails reminding them of the days left until their summer vacation.”]
To give you more context, we leave you with an example of Inbound Marketing for tourism applied in the most correct way so that you can guide yourself and better understand the step-by-step process we have just given you.