In contrast, you could reach out to the CRO team

[bhasan01854]

4. How far back the audit should go You may want to focus on content published up to a year ago, or you may want to go back as far as possible, but what does your client want? How much budget are they willing to allocate to this project? These are essential questions to ask before you do any audit work. How to conduct the initial audit Remember that this audit is for content purposes only. While the SEO team can add their own columns to the spreadsheet afterwards so that all of the information is in one place, you won't necessarily be looking at metrics like backlinks, page speed, or rankings.


1. Export a list of all URLs Screenshot of spreadsheet with Using whichever tools you prefer to find content published during your pre-agreed time-scale. 2. Assign a function to each URL Screenshot of a spreadsheet with This could be any canada phone number database function from the marketing sales funnel and will give you insight into what other departments to approach when it comes to content improvements. For example, pages targeting people in the exposure phase of the funnel that already have quality and engaging content but aren't performing could benefit from optimization from the SEO team.


for pages targeting the conversion phase. 3. Assign a goal and call-to-action Screenshot of a spreadsheet with Assign each of these to every page based on the conversation you had with your client. If you struggle to assign a function or a goal, then this is content that can immediately be labelled "to be improved". 4. Make things colorful Color is an excellent visual aid to understand each page’s health based on your assigned metrics.