While this may sound intuitive, it’s an essential part

[bhasan01854]

People Also Ask: questions leveraging phrases like “the best solution’” or “most advanced solution” indicate users transitioning from the consideration to the decision phase of the buyer’s journey. Customers want to confirm that they’re making the right decision, and are looking for hard proof. People also ask questions on chatbots Videos: customer testimonial videos align with the decision phase, providing your audience with proof about whether they should commit to your solution or not. Long-Form Content: long-form pieces of content range from 2,000-5,000 words.


These pieces of content can appear as organic site links, scholarly articles, or in-depth articles. They tend to position themselves as thought leaders in the industry, and explain the overall problem and solution. Quite often they take the colombia phone number database form of buyer’s guides, providing in-depth information about each solution and answering questions with long-tail keywords. Scholarly articles on artificial intelligence in sales industry Tips for content strategy When creating content for a decision stage audience, make sure to address any questions that haven’t already been answered in your previous pieces of content.


of the process seeing as an unanswered question can trigger your prospect to leave your site and go to a competitor’s site to find the answers they’re looking for. At this point in time, don’t underestimate the depth and detail of information your audience is seeking. SERP features in the decision phase of the buyer’s journey address the audience as pseudo-experts in the subject matter, as should you.