The return rate of a product

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5. The bounce
The bounce rate is an indicator that you absolutely must monitor, because it is important for Google . It is therefore also important for you if your goal is to improve the natural referencing of your e-commerce site. It is one of the metrics automatically calculated by Google Analytics.

Bounce rate takes into account the number of visitors who arrived on your site and only visited the landing page, without taking any action.

A bounce rate is generally high, but if it exceeds 80%, it raises the question of the quality of your content . This means that the Internet user judged that the content of your store was not relevant, the navigation too complex or the site not very reassuring.

In this case, it is advisable to review your SEO strategy and possibly the complete architecture of your e-commerce site. A successful online store meets the expectations of Internet users above all .

6. Customer
Customer acquisition cost (CAC) is the amount spent to acquire a new customer. This e-commerce KPI allows you to determine the return on investment of your marketing actions. The lower the CAC, the more effective your campaign.

CAC is obtained by dividing the total cost of the marketing campaign by the number of conversions obtained through it. You can also compare CAC between your different acquisition channels (organic, social, paid, etc.).

You will find that it is sometimes more interesting to generate less traffic, but more qualified. This is a parameter to take into account when launching your marketing campaigns .

7. The retention
The retention rate, also called “loyalty rate”, corresponds to the number of customers already acquired who have made at least a second purchase over a given period. It therefore demonstrates your ability to retain your customers .

If your online store's retention rate is low, you can develop a communication strategy aimed at retaining your existing customer base . This involves, for example, setting up a loyalty program or developing incentive offers in the context of e-mailing campaigns , for example .

8. The lifetime value of a customer
The lifetime value of a customer corresponds to the total amount that the kuwait telegram phone number list customer spends on your store during the period in which they frequent it (i.e. their "lifetime" as a customer). This e-commerce KPI takes into account the average value of their orders, the number of repeat sales and the customer's lifespan. The product of these three sums allows you to evaluate the profitability of your customer acquisition cost (CAC). If it is profitable, the customer lifetime value is, therefore, higher than the CAC .

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The return rate corresponds to the number of items returned out of the number of items sold.

Your site seems to be performing well because you are recording visits and orders. You know that, in e-commerce, returns are inevitable and that they should be managed through efficient after-sales service.

However, a return rate that is too high may indicate a quality or product compliance issue . At the very least, you should rework your product sheet so that it reflects the reality of what your customers will receive. If the problem persists, then you should contact your supplier or manufacturer.

If you work on optimizing these e-commerce KPIs, you will manage to increase the most central of all: your turnover.