Are you having trouble launching your Facebook Ads? Don't worry, in this guide I'm going to explain in a simple way how to create a campaign and make your ads get the success you need. If you're in the social media management business, you'll see that creating Facebook ads is easy.
Content
What is Facebook Ads?
Tools to manage your Facebook ads
Advertising objectives
We find three main types of ads
Steps to create your campaign on Facebook Ads
Step 1: Design your campaign.
Step 2: Objective of your campaign.
Step 3: Name your Facebook Ads campaign.
Step 4: Segmentation (target audience).
Step 5: Where you want your ads to appear.
Step 6. Choose your budget and schedule.
Step 7: Name the ad set.
Step 8: Preview your ad on Facebook Ads.
Step 9. Confirmation of your ads on Facebook Ads.
Lorenzo Gonzalez, Digital Marketing Consultant
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advertisingWhat is Facebook Ads?
Facebook Ads is Facebook's advertising platform .
With this powerful tool you estonia telegram data create and plan your campaigns on the social network. One of the advantages it offers you is the ability to segment so that you reach your target audience more effectively and, in addition, it can be very profitable.
Business Manager
ToolTools to manage your Facebook ads
Power Editor: Designed to help professionals and businesses create better and more accurate campaigns
Ad Manager: If you have just a few clients or manage your own account , this is the tool for you. It will help you manage and create your campaigns and ads in a simple and intuitive way.
Ads Manager
competition analysisAdvertising objectives
Before choosing one of the different campaigns you can run on Facebook , you must be clear about the objective of your ads.
We find three main types of ads
Recognition: aimed at gaining visibility
Consideration: we get the user to do a certain action
Conversion: aimed at generating sales
Within these three groups we find different actions to choose from; it depends on our objectives whether we choose one or the other.
Brand awareness: If your goal is to make your brand known and reach the audience most in tune with your brand, this is the type of ad you need.
Reach: The goal of reach is to allow you to reach as many people as possible in your Facebook audience and control how often they see your ads.
Traffic: Bring more people to your Facebook page, website or online store with this type of ads
Interaction – If you want to get more likes, shares and comments , this is your option.
App Downloads: As the name suggests, the goal of this type of campaign is to get users to download your app.
Video views: With this type of campaign, we can get a higher number of views of our videos. This will also help you boost brand awareness.
Lead generation: Is your goal to increase your subscribers? Thanks to this type of campaign, you can achieve this easily and simply. In the ad itself, you can generate a form with which you will obtain and collect information from people. You decide what you want users to fill out in the form (name, email, phone number, etc.).