We are aware of their reputation, are used to link to their content and the collaboration flows smoothly. On the other hand, lots of unknown SEO specialists slide into our DMs, all like, “Hey, wanna trade links?” Well, that’s when we put on our detective hats and get down to business! First things first, we gotta make sure they’re not up to any sneaky link-building schemes. Then, we check out their domain – does it have some serious authority? Is their content vibing with ours? Do we have some common interests in the keyword department? There are cases where we come across websites that are entirely unfamiliar to us.
For example, we recently had a link-building proposal for a blog we couldn’t gather data about, and night clubs and bars email list their website authority scores fell below the threshold (<40). In this case, I reply to their emails thanking them for reaching out and explaining that their domain doesn’t meet our criteria for link exchange. It’s not personal, it’s just a matter of maintaining our standards and quality in the link-building process.
A similar pattern but tends to be more time-consuming. It starts with identifying the best partners, using criteria similar to link building but with a bit more rigor. Then, we craft content for another blog according to their specific guidelines and patiently await their review and publication. Guest post emailed to partner In our case, we adhere to the same process.