As fact-checkers have found major flaws and errors in AI-generated content. Likewise, AI cannot create thought leadership content because it can’t write persuasively. AI tools are unable to reliably write about current events or any topics with rapidly changing information — and they fail at generating objective and unbiased content about social, political, and religious issues. As I state in my Marketing Backstage webinar, AI content generation will not replace humans, but it will make them more powerful.
When used for research and ideation, AI tools can make content creation small business email list more efficient and effective. However, great content will always require fact-checking, editing, and creation by real people. How Rock Content Utilizes AI to Improve Content Effectiveness At Rock Content, we don’t use AI to replace our roles as content creators — but to amplify and optimize our content-creation processes. Real Examples: How Rock Content Uses AI So, what are some ways in which our team at Rock Content is already using artificial intelligence? Comparison – Using ChatGPT to create instantaneous comparison tables (including pro/con tables or similarity/difference tables).
This can be an effective way to save time while researching and organizing information for a piece of content, though fact-checking is always recommended. Tone analyzer – Using AI tools (like ChatGPT) to rebrand or rewrite content in a specific tone and voice. Email titles – We have found a lot of success with using AI tools to generate eye-catching and engaging email titles, which can help to increase open rates and overall engagement rates in a marketing campaign.