If your customers buy from you again, it's a good sign that they betting email list appreciated your product. In other words, it's a testament to the fact that you offer a great product, more so than a successful communication plan or loyalty program.
What KPIs can you use at this stage? Well, you can measure repeat visitors and social media impact.
It's worth noting that you shouldn't have a KPI that can't be measured like 'engagement.' Engagement is not a KPI. It needs to be defined in something measurable to qualify as an indicator.
Unilever
An example of a strategy with the 'See-Think-Do-Care Framework' components is the YouTube channel All Things Hair . On this channel the company offers content for 'see' intentions, aimed at women who want to have better hair. To achieve this, it offers video tutorials, which teach how to care for hair.
We also find 'think' components: if they are thinking about buying something, it tells them through recommendations from fashion bloggers what their options are.
Finally, if they are ready to buy, there is a tool that helps them acquire the products. This tool directs them to a virtual or physical store.
ModCloth
This is an illustrative example that Kaushik used to show how the See, Think, Do framework can be used on any web page.
ModCloth has a very well-designed See and Think strategy. You can see this if you visit any product page on the website.
On all pages there is a very clear DO touchpoint: “ADD TO CART.” But also, if you are in the See or Think stages, there are several identifiable elements.
Conclusion
If you are like most people, you may work and think in one method only. However, this can be a big problem, as you will tend to overcome every situation with your methodology, even if it doesn't really fit, even though another method would be easier to deal with.
That is why we recommend that you try to see the same situation from several perspectives, so that you can use the best strategy.
On the other hand, without an understanding of what your audience is trying to do, your marketing strategies may be under-reported, overly prescriptive, and overly tactical.
Plus, if you implement the wrong tactics, you also end up measuring the wrong things, as Kaushik points out: without great content and an equally valuable See-Think-Do-Care marketing strategy, data is completely useless.
Finally, in an era where search engines are getting smarter at identifying web pages that match your audience’s intent, you can’t afford not to consider intent-based models: See, Think, Do. Without it, your chances of online visibility are increasingly slim.