e-commerce email marketing
Have you ever wondered how essential eCommerce email marketing campaigns are in your online store promotion strategy? And what are the most important campaigns to implement? Well, in today’s competitive eCommerce landscape, with over 26 million eCommerce sites worldwide according to Markinblog 2022, email marketing can be the difference between a thriving business and a stagnant one . If you want to know how to keep your subscribers engaged with an interesting and varied email plan, then this article is for you.
Read it and discover the essence of email marketing for e-commerce :
What is email marketing for e-commerce?
Why is it essential to use email marketing for your online store?
What email campaigns should you set up for your online store?
How to create an e-commerce newsletter in just a few clicks.
What is email marketing for eCommerce?
Email marketing for e-commerce is the use of uganda telegram emails to promote and sell products or services in an online store. It is essential to attract customers, increase conversion rates, and develop lasting relationships with them. Examples of email marketing campaigns for your online store include personalized and targeted emails , captivating automated email series , and informative and educational newsletters. They help increase subscriber engagement, drive sales, and build a strong relationship with them.
Why is it important to create email campaigns for online stores?
93.5% of people worldwide have made an online purchase, while only half of internet users trust social media. On the other hand, 60% say they have made an online purchase after receiving an email (OptinMonster 2016-2019).
In today’s ever-expanding digital landscape, where new e-commerce sites are launched every second and shoppers are faced with multiple offers in the marketplace, personalized promotion through e-commerce email marketing remains an essential tool to spread the word about your business and encourage your customers to take action. However, to achieve remarkable results, it is necessary to think outside the box and adopt innovative email marketing tactics that are engaging and non-intrusive.
In this article, we’ll introduce you to 3 types of eCommerce email marketing campaigns that every online store should be implementing. We’ll give you practical examples of emails, email series, newsletters, and other essential elements to improve your conversion rate and build customer loyalty.
3 Types of eCommerce Email Campaigns for a Memorable Customer Experience
email marketing for e-commerce
Personalized and targeted emails:
personalized email campaign
One of the most powerful assets in your email marketing arsenal is the ability to send personalized, targeted email campaigns to your subscribers. Instead of sending the same message to all your subscribers, segment them based on their preferences, behavior, and purchase history. Send them relevant, personalized emails using this information. For example:
<< Loyalty reward for our most loyal customers >>: Send a special email to customers who have made several purchases in the past, offering them a discount coupon or gift to reward them for their loyalty.
personalized email newsletter
<< Recommended products based on your preferences >>: Send a questionnaire email and then a personalized email to customers, suggesting recommended products based on their purchase history and previous preferences.
newsletter online store products
Captivating Automatic Email Series
Another effective tactic is to create automated email series, outside of the classic welcome, browse abandonment and shopping cart emails, that will guide customers through different stages of the purchasing process or provide them with valuable content.
Here are some examples:
<< Free 7-lesson training on [Training Name] >>: Offer your customers a free training delivered as a series of emails. Each lesson can contain useful information and tips on the topic of the training, and at the end of each lesson, you can recommend relevant products available in your online store.
emailing newsletter free training guide
<< Tips and advice for using purchased products >>: After a customer has purchased a product, send a series of emails with tips, advice and tutorials on how to use and enjoy the product in question. This will help them get the most out of it and feel supported by the brand.
Informative and educational e-Commerce newsletters:
ecommerce product newsletter
A well-designed eCommerce newsletter can be a valuable tool to keep customers engaged and provide them with quality content. Here are some newsletter ideas for your online store :
<< Industry Trends and News >>: Provide your customers with up-to-date information on the latest trends and news in your industry. You can also include relevant product recommendations.
ecommerce newsletter
<< Comprehensive Buying Guides >>: Create helpful guides for different product categories that you offer to your customers. They can include product selection tips, comparisons, and post-purchase customer reviews. This way, you will provide your customers with all the information they need to make informed decisions when purchasing.