Companies that adopt data-driven marketing strategies have a better chance of increasing profits;

[nurmohammadkhan]

It is also important to underline that data analysis allows to perform predictive analyses on the future needs of consumers, and to implement strategic actions.

In this regard, we must underline that 89% of marketers consider predictive albania whatsapp resource analytics as an essential factor for the growth and success of a brand over time (source: Thinkwithgoogle).

The advantages of data-driven marketing for a company are, therefore, multiple and, to explain them, we decided to do so through some data.

According to Forbes, 64% of managers believe that data-driven marketing offers a competitive advantage in business choices compared to the competition;
75 % of companies have seen an increase in customer engagement thanks to data-driven marketing (source: attomdata.com).
Another indisputable advantage of data-driven marketing concerns personalization . We have already seen how to manage data to create personalized communications . Thanks to the collection and analysis of data, it is possible to segment your audience more accurately and personalize communications, products and services offered.

In fact, 80% of consumers are more likely to buy from a brand that offers personalized experiences (source: Forbes). Not only do consumers expect to receive personalized experiences, but in 65% of cases they are also willing to provide their data in exchange (source: Persado). According to 53% of marketers, this need is one of the main factors that pushes them to invest in data-driven marketing (source: Media Math).

Finally, consumer data allows you to better understand the recipients of your marketing campaigns and activities and to improve creativity and storytelling.