from your open rate goal. Formula:

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Why does it matter? The more prominently placed and enticing your links are, the higher your CTR is likely to be, and users are more likely to click when doing so provides them with some kind of value. CTR is a helpful metric for understanding which of your subscribers are seeking more information. In most cases, only a small percentage of subscribers click through, making up a subgroup that is highly engaged and interested and can be targeted accordingly. CTRs are, on average, just over 2%, so your CTR goal


should be entirely different (total clicks / # of delivered emails) x 100 3. macedonia number screening Conversion rate (CVR) ‍What is it? The percentage of users who completed a specific action, such as making a purchase. Why does it matter? Conversion rate helps you determine how a campaign stacks up against its return on investment (ROI). Does the campaign need to be improved in order to convert users successfully enough to offset its expense? Conversion rate sheds light on whether or not your investment in a campaign is paying off. These metrics don’t operate in a vacuum and can affect each other.