5 Local SEO secrets to improve your positioning

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One of the first objectives of an e-commerce is to position itself in its closest area. This is not achieved by “magic” but rather by applying a concept that is becoming more and more popular: local SEO. Learn what it is and some techniques to make your online store appear among the first search results of your “neighbors”.

One of the main objectives of businesses is to obtain sales to sustain themselves over time. For this reason, SEO positioning is key to achieving a good position in search engines like Google, and thus having a larger audience to offer products and/or services to.

But how can you achieve this positioning to reach a greater number of potential customers? That's where the magic word comes in: Local SEO.

What is Local SEO?
First of all, SEO stands for Search Engine Optimization or in other words, optimizing a website in search engines so that it gets more visibility.

It is an organic marketing practice, where content planning is key to achieving visibility on Google and, consequently, more sales.

While Local SEO, on the other hand, is the positioning technique , but locally (as its name suggests), so potential clients are sought in a specific geographic area, such as a commune or region, for example.

It is important to know that Local SEO never replaces general SEO, but rather complements it with the aim of being more effective in the strategy.

5 tricks to improve your SEO positioning
Since the main goal of a Local SEO Management strategy is to increase sales in the area where the store is phone number germany located, the more specific the work, the greater the chances of reaching that potential customer.

According to statistics , between 2017 and 2019 the words “where to buy” and “near me” had a growth in mobile searches of more than 200%.

Below, we give you five tips to achieve successful local SEO positioning:

1. Conduct an audit
The first thing is to analyze how your website is working, to know what is optimized and what requires improvement.

Check what keywords you and your competition are using, include meta descriptions in your articles and add alternative (Alt) text to your images.

If your business has a store or physical space, include a map on your website so potential customers know how to get to your business.