I'm going to talk a little about the main steps for building these campaigns.
Choosing a Goal
Facebook offers a variety of opportunities uk business email database free your business. So, you need to define the purpose of your advertising. Therefore, it is very important to understand the needs and objectives of your business before you start advertising.
Objective in Facebook ads
Objective in Facebook ads
You can focus on making your company known by promoting your brand. You can also create a relationship with your customer or target audience. In addition, of course, you can also run campaigns focused on conversion. The choice will be based on your goals and the structure available on your website.
Target Audience Segmentation
If your company already has a Brand Persona, the work on Facebook Ads will be to find these people through segmentation. If you don't have one, check out how to create your Persona here.
Facebook segmentation can be done by region, choosing cities, states or countries. Age, gender and language are also some basic possibilities for targeting. It is also possible to create requirements for an audience that meets certain criteria, based on their interests, demographics and behaviors.
Just to give you an idea, it is possible to find women between 25 and 35 years old, who have children aged 0 to 2, are married, are interested in dieting, have an income of R$3,000 to R$4,000 and live in São Paulo. Of course, this segmentation could be expanded and more targeted, but this is just a quick example of the level of detail that is possible to achieve.
As I said, there are millions of segmentation possibilities and they are the great advantage of investing time and money in this advertising format.
Ad selection
So, with a defined strategy and chosen audience, we can expect success, right? No!!!
Ads are very important. Unlike advertising on Google, where the public is interested in buying, on Facebook, they may not be interested in buying. In addition, your ad competes with a series of other information on the consumer's timeline. This includes photos from Saturday's party, a celebrity video, and ads.
Therefore, if you want to sell, you need to have an appeal that will make the internet user interested, consider and buy your product. If your purchase journey is long and your sale is not made on impulse, you may need to choose other campaign objectives in addition to converting into a sale. For example, seeking to build relationships, boosting your customer relationship content, delivering something valuable in exchange for their email, among other objectives, can be a great way to go.
As it is a very visual social network, the image also counts a lot for your ad, working with a designer on this construction will increase your results and reduce your costs.