You can see from the section above that there are many tools to choose from, so it’s about being very focused and taking the time to research the right AI applications.
A Harvard Business Review article believes you russian email address should categorize potential AI applications according to intelligence level and structure. This will help to select the right tools and plan the rollout of AI for marketing tasks.
The key is to combine stand-alone apps like chatbots (e.g. HubSpot) with more advanced AI tools and those that can be integrated into systems (e.g. CRM) to get the most value.
Step 5: Segment your audience
By 2026, the customer experience personalization and optimization software and services industry is projected to reach $11.6 billion, according to Statista.
That just shows the value of segmentation and targeting to businesses that want to reach their target audience.
AI tools can analyze customer behavior, demographics, and engagement patterns to create targeted customer groups. This enables marketers to develop detailed buyer personas and create personalized messaging that resonate with each segment.