Inbound and outbound marketing are important parts of your marketing strategy. It can be beneficial to do both to drive brand awareness and engage prospects.
Outbound marketing is about pushing informatio australian business email list n out to a prospect through marketing activities such as events, TV commercials, and cold calling.
In contrast, inbound marketing is about pulling people in, drawing them to your website through activities such as social media posts, display ads, and blogs.
But what are the pros and cons of each? Let’s find out.
What Is Digital Marketing?
B2B vs. B2C digital marketing
There are two distinct types of buyers in marketing - Business-to-Business (B2B) and Business-to-Consumer (B2C) - and they require different marketing strategies.
The main difference between B2B and B2C is their behavior. B2B customers want to work with other businesses and are driven by logic for their purchasing decisions. Whereas B2C customers are more about emotion and are looking to purchase