You already have a point in your favor that others don't have: you know that you are a brand and you know the importance of creating and growing it. With this simple fact, you already have a key and differentiating element to develop a strategy capable of placing you ahead of the competition .
Bad news! You are not the taiwan whatsapp number only one who knows this reality, millions of people around the world try to develop their personal brand in the best way possible… but it is not only the intention that counts. It is necessary to implement a personal brand strategy and follow certain steps that help build a solid and successful brand.
In this article we want to help you and facilitate the correct construction of your personal brand with some basic advice capable of optimally developing and enhancing your personal brand .
Are you ready? Take note! Start polishing the details that will make you different from the rest.
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1. Make yourself visible and accessible
One of the first tips for developing your personal brand is related to the ability to be active. By this we are saying that you have to be visible and accessible.
The growth of a personal brand is closely linked to its ability to be visible and interact with others. A static profile is doomed to die and, what is worse, to add negative consequences to personal identity.
One of the common characteristics of successful brands is determined by the active profile of the person represented. The professional or company moves actively in all possible scenarios.
In the real world, we can attend meetings, conferences, establish contacts and create new opportunities. On the other hand, in the virtual world, we find a context that multiplies the options to become visible and accessible: social networks, videos, forums, etc.
There is no point in having excellent personal brand qualities if it is not promoted and made known or allowed to be seen in order to be recognized.
2. Find inspiration in an icon
To progress in any field, it is necessary to learn from the best, from those who have had and are having some success in what they do.
It is not about copying and/or “shooting” their methods and actions, but rather being aware of the key points that have made them stand out from the rest.
→ Do you know any Personal Branding success stories?
Those personal brands that stand out from the rest and achieve goals and successes are bearers of a certain dose of credibility and inspiration. We can take note of these last qualities to improve our own personal brand.
There are many personalities and professionals from different sectors who have managed to take their personal brand to levels of success that are difficult to surpass, in addition to achieving a clear differentiation between their own personal brand and that of their business or company.
A good example is Richard Branson (owner and founder of the Virgin Group). An active and multifaceted person in addition to his companies, he makes it very clear who he is as a person: writer, adventurer, creator… His social networks are a source of inspiration for millions of people. He has made dozens of public appearances at all kinds of events and entrepreneurial ideas, creating a network of contacts and synergies over the years that has made him grow and expand his interests.
Personal and corporate branding go hand in hand but also separately : the world knows Richard Branson as a person and at the same time his companies.
This successful figure represents in a capital way what a personal brand is and how it helps to achieve all kinds of objectives.