7 tips for leveraging big data for e-commerce success

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Author Biography : Kenneth Sytian is the owner and CEO of Sytian Productions. Web Developer Philippines. He has been designing websites and developing web applications for over a decade. He is the driving force behind the company and an influencer in the web design and development industry in the Philippines.

The e-commerce industry is currently experiencing a major shift due to advances in cloud computing, machine learning, and artificial intelligence.

Today, e-commerce companies in particular have a vast amount of data at their disposal that can provide valuable insights into customer behavior,market trends,and business operations.

With this rise of generative AI tools that allow you to produce different types of text, video or image content in minutes, it has become much easier to transform the business potential of sales and earnings with big data.