Marketing ideas for SMEs that are affordable and easy to implement

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It is a fact that for a company to make money, it must invest in ambitious marketing strategies. However, SMEs cannot afford to take that risk, especially if they are just starting out and have limited resources to operate.

To ensure the success of an SME, it is recommended to apply economic strategies that are also effective in achieving positioning. Startups are proof that with little (as long as there is talent), great things can be achieved.

Your SME will become a prestigious company to the extent that you take advantage of opportunities and train yourself and your team. To help position your SME, we show you these marketing ideas that are easy and inexpensive to implement.

Do amazing things on your social media profiles
As the saying goes, “Time is money,” so if you can’t afford a Community Manager, think of something original to promote on your personal social media. Post videos of your most recent projects and promote them among your acquaintances.

Create a free Google My Business account
For local businesses, Google My Business is a valuable tool for promoting small businesses. This directory makes it easy for your business to appear in Google searches, especially if what you sell can be attractive to many people.

To ensure your business profile is well-rated in Google searches, it is important to optimize and verify it. Include all of your SME's location data, opening hours, photos, and any other information that may be of interest to users.

Ask your family and friends to promote your business
Family and friends are part of your inner circle, and they want the best for you when you start a business idea. One way to ask them for support is to advise you when developing your brand, and in turn promote the products or services you sell.

Just as you may have contacts, your friends and family know many more people who may buy from you. This is an inexpensive way to expand your contacts, which you may not otherwise meet.

marketing for smes

Tag your acquaintances on social networks
On any well-known social network (Facebook, Instagram or Twitter), you have the opportunity taiwan mobile phone number list to tag profiles. We recommend that you name friendly companies, loyal customers, brand promoters and your closest suppliers.

This way you can diversify your SME's organic traffic, so that new audiences know about your business. With this, you increase the number of followers, and the algorithm will recommend your social media account thanks to the activity you maintain on it.

Promote your brand in the real world
While online positioning is vital to your business' growth, getting your brand out there in the real world can be beneficial. Make use of print advertising and business cards, which don't have to be expensive.

Promoting an SME represents a golden opportunity, and what better way to boost the growth of your brand than by using low-cost guerrilla marketing (free samples, original promotional strategies, etc.).