8 copywriting techniques to boost email conversions

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In email marketing, content makes the difference between an ignored message and one that catches the recipient's attention, motivates them to read to the end and generates a reaction on their part. Here are some techniques you should know to write irresistible emails.

1.- Write 3 versions of the text
A good digital copywriter doesn't deliver the first version of his content. Once you have clearly defined the general objective of the message and the points you want to highlight, make a first draft. Then, generate two more polished versions. Choose the one that is most attractive and direct and make a final version, taking care of key aspects such as spelling and grammar, eliminating any phrase that does not provide information because it is "filler" or redundant.

It is advisable to wait a few hours before sending it, to distract yourself with something else before giving it a final review. It is likely that at this point you will find some detail that you had not identified when you finished writing.

Writing techniques

2.- Make it personal
Using email automation platforms does not mean that you should send the same message to your entire subscriber list. On the contrary, in addition to saving you time, these platforms allow you to segment contacts according to their characteristics, even addressing each of them by name.

To make the reader feel like you are speaking directly to them, write your text in the second person (you or you). Present yourself as a useful option, capable of solving their needs. Make sure that the content focuses on the user, not on your brand.



3.- Include engaging subject lines
Excellent content will be of no use if the user is not interested in finding out wha bulgaria mobile phone number list t your email is about. To get your message to catch the recipient's attention in their inbox, you must write a good subject line. To achieve this, keep these recommendations in mind:

Be brief so that the message is not cut off (approximately 55 characters).
Personalize with the recipient's name.
It gives a sense of urgency like: “there is little time left”, “just for today”.
Or, add a touch of mystery like “just what you’ve been waiting for” or “everyone’s talking about this” to spark curiosity.
Offer a benefit or solution to a problem. This can be in the form of a question: “Do you want more clients? We’ll tell you how.” But be careful, never promise more than you can actually deliver.


4.- Infallible CTAs
A call to action is the indication that the user receives when reading an email. Generally, it is a button or external link that directs them to another site to complete a certain action, for example, subscribe, buy, participate in a contest or survey, download content, etc. To ensure that the CTA is attended to, take care to do the following:

Don't ask for multiple actions in a single message, focus on just one and use a compelling phrase or visible button.
The CTA should focus on the benefits the user will get and not on the action. A button that says “go to the promotion” is not as attractive as one that says “I want to save 50%”.