Take full advantage of Google’s machine learning signals to optimize your campaigns . Leveraging automated bidding strategies (and choosing the right objectives for your marketing campaign) is one way to ensure that your ad bids remain competitive and cost-effective. It’s also very effective for targeting audiences for example and then measuring multi-channel actions.
Don’t miss out on opportunities due to a limited holiday budget. You can usa numbers list use Google Ads automated rules to increase or decrease your budget based on seasonality and performance . Adjustments don’t have to last forever, but they should be in place before crucial shopping phases like the Black Friday/Cyber Monday rush.
Regardless of how your campaigns perform on one channel, there are always more customer touchpoints on the path to (and after) a sale. Always try to stay competitive by improving your user experience (UX) and search engine optimization (SEO) to complement your paid campaigns or experiment with new channels , better understanding your customers' behavior to keep them engaged.
Expand search coverage
You should never market just to your single target audience, but be sure to include more general terms like “Black Friday sales,” “Cyber Monday deals,” “Christmas gifts ,” etc. during the windows when people are looking to spend. These terms will help you capture holiday-focused shoppers looking for ideas, both inside and outside of your established audience.