Beyond the misuse that clickbait has been given for decades, it is a technique that produces good results and that you can use to enhance your marketing strategy.
The key to clickbait success is delivering on what you promise. No matter what style of clickbait you use — subtle or outlandish — to grab attention, it’s critical that you can back it up with relevant content.
In this sense, it should be noted that Google prioritizes valuable content. That is why, if it detects that there are many people who enter a link, but immediately abandon it - whether due to bad or false content - it will count this within the bounce rate .
A bounce is defined as a session that only triggers one request namibia business email list to the Analytics server. (Google)
Bounce rate is calculated by dividing single-page sessions by all sessions, or by the percentage of all sessions on your website in which people only visited a single page.
A high bounce rate in Analytics represents a high abandonment rate. This is an indicator that something is not working well and that, for one or more reasons, your content is failing to capture the attention of visitors.
Obviously, a high bounce rate will negatively impact your organic rankings.
Clickbait: Ways to Apply it Correctly in Marketing
In order not to disappoint your readers with pompous headlines and far-fetched stories, you can try the following actions that focus on making the most of clickbait.
Beyond everything said about malicious practices, clickbait can serve several purposes:
Drive web traffic. This is an excellent resource for attracting clicks. Avoid bounce rates by creating valuable and relevant content for your target audience .
Making content go viral. Clever clickbaits encourage people to share and make your material go viral. While a clickbait doesn’t guarantee that a post will go viral, it does encourage people to share it, leading to wider exposure.
Share a message. If your goal is to promote your brand values, clickbaits can help you create headlines for exciting stories.
Below, learn the best ways to correctly apply clickbaits to your marketing strategies.