Features of different CRM software: RD Station vs ActiveCampaign

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Now that you know the essential features of a good CRM, let's compare two very popular ones on the market: RD Station and ActiveCampaign. Below, we show you the advantages and disadvantages of each one so you can choose the one that best suits your company's needs.


RD Station vs ActiveCampaign: Features
Both automation platforms have different mechanisms and features to create the best user experiences.

RD Station is a powerful tool that allows you to simplify a large south africa whatsapp number database number of tasks. Through it, you can automate emails, generate workflows, and create landing pages, forms, and segmented contact lists. In addition, it allows you to schedule posts on social networks and manage ads.


RD Station also offers the possibility of scoring your leads based on the stages of the buyer's journey they are in. It is a simple platform that you can integrate with other analysis and planning tools. Among other benefits, it allows you to perform SEO, social media and website evaluations.



ActiveCampaign is an automation platform for marketing and sales. This CRM's strength is email marketing management : its mechanisms allow you to track user behavior in order to send them emails that match their interests. It has a simple and easy-to-use email designer to create flawless campaigns and convert recipients into leads. Its predictive sending function allows you to send automation emails at the most convenient times.