Why are translations and interpretations essential for companies today

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Translations and interpreting for companies
A strategic plan to export your brand to a foreign market cannot ignore a correct linguistic strategy.
Expanding your business in foreign markets is a goal that many companies have in common today; exploring new markets , however, is not easy: it is necessary to study and apply a correct strategy, that is, to implement a process of internationalization and localization .

What is it about?

Internationalization is a process bulk sms nepal of adapting a company/product/brand to other markets (and consequently to other cultures) with the aim of facilitating sales and attracting new customers from abroad.

Localization , on the other hand, is the addition of features that allow the product/brand to be adapted to specific local markets.

Internationalization and localization are complementary processes, however they are not the same thing. Let's take a concrete example: a company in the IT sector wants to export a new software abroad, in particular to the Far East market.

In the first phase, that of internationalization of the product, the software is developed for potential use outside the Italian market.

In a second phase, the localization phase, the software is prepared and adapted to be used concretely in a specific market , for example in Japan.

What is the role of translations and interpretations in internationalization and localization processes?
When a company undertakes a path of expansion into foreign markets it must implement a strategic plan that includes