Book publishers sell the most expensive hardcover versions first, followed by the cheaper paperback editions. Phone manufacturers segment customers based on their wealth, offering more sample cell phone number in philippines expensive models (so-called flagships) and more affordable variants. That's what customer segmentation is all about: making the products offered better fit the needs of specific customer groups.
What is customer segmentation for?
Why do companies segment customers into different groups? By separating in this way, a company can better understand the expectations of its customers and have greater insight into the needs of different groups of people interested in purchasing a product or service. This makes it possible to tailor offers to specific categories of customers.
In addition, proper customer segmentation makes it possible to develop an appropriate marketing strategy in order to undertake effective marketing activities and facilitate access to potential customers by, among other things, choosing the right sales channels.