"Agreed!", Igor MannThe author described what conflicts there are in the business environment and how to resolve them. The book will also help make work more transparent.
"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary VaynerchukA guide to creating social media content that grabs attention and converts followers into customers. Vaynerchuk shares strategies for combining “jabs”—valuable content—with “right hooks”—calls to action—for successful marketing in the digital age.
"Dare to Lead" by Brené BrownThis book will teach you how to find the strength to become a leader people want to follow. The approach is based on twenty years of management research and interviews with top managers around the world.
"Clear, understandable. How to convey thoughts and convince people with words", Maxim IlyakhovA handbook for those who write and advertise. Ilyakhov examines in detail viber database the techniques for creating texts that convince the reader.
"The Power of Simplicity" by Jack TroutThe book will show that humor and jokes in business are no less important than useful ideas. The material is simple and fascinating, the author's style helps to remember the information easily.
"Make Way for Drama. How to Write Interestingly Even on Boring Topics" by Lyudmila SarychevaSarycheva teaches how to liven up texts, even if the topic seems boring. The result is captivating stories - about a brand or business.
"Email Marketing Strategy. Effective Mailings for Your Business", Vitaly AlexandrovThe author shares effective techniques for increasing opens, clicks, and conversions. He offers proven strategies for strengthening connections with your audience and increasing sales through email marketing.
"Don't Make Me Think: Web Usability and Common Sense" by Steve KrugThe book emphasizes the importance of an intuitive interface for successful sales. Krug explains how simplifying websites and practical navigation affect marketing.
"The Red Book of Brands" by Luce BassatThe book teaches how to build communications inside and outside the company. You will learn how the brand is connected with the company's activities and how this affects promotion.
"Launches in Ease" by Olya SabylinskayaThe author shares practical advice and personal experience on launching a product without huge investments in advertising. And tells how to make a profit even with a small audience on social networks.
"Proven Advertising Techniques" by John CaplesThe book covers important details on how to create catchy headlines and improve ad design. All to grab the attention and interest of your audience.
"Expert Content in Marketing", Svetlana KovalevaA handbook for marketers who want to strengthen their brand through content. Kovaleva uses examples to show how useful materials increase customer trust and boost sales.
"You looked here. Now here," Pavel LebedevThis is a treasure trove of information visualization knowledge. Lebedev teaches how to control the audience's attention with the help of presentations and infographics. The book contains 400+ cases on creating cool visual content.
"Neuromarketing. Physiology of Advertising", Boris TkhorikovThe author reveals how advertising messages influence consumer decisions by activating specific areas of the brain. The book contains insights for creating effective marketing strategies.
"Hard Direct Marketing" by Dan KennedyThe Honest Guide to Direct Selling Kennedy shares the rules and strategies that drive real results.
"Serious Business Packaging" by Marcel AkhmedovThe author describes in detail how to increase the value and attractiveness of a business to customers by packaging it. The book is filled with real cases and advice that can be applied immediately.
"Traff", Mikhail PetrovThe author shares strategies and tactics for attracting the target audience to a website or social networks. The book contains valuable tips on SEO, contextual advertising, and working with social networks.