Meta title
Of course, it is important that the keyword appears within this HTML tag.
Also, keep in mind that this will be the title that appears in the search results and the first one that the user will see.
Meta description
Although this tag does not affect the positioning of a website, it is important that the keyword is also found within this section.
We must not forget that the meta description will be a fundamental element for a user to decide to enter a website.
HTML Heading Tags
These elements, known as H1, H2 or H3, should also include the keywords.
Web content
Finally, another great resource to achieve good SEO positioning is to include keywords within the text of the website.
However, it is important not to overuse them, as this could be seen as forced and Google would end up penalizing you.
Therefore, although meta keywords are currently obsolete in Google (not in Bing, Yandex...), it is important to keep in mind that there are other ways to improve the SEO positioning of a website by using keywords in the right places.
Do you have any questions about meta keywords that you would like me to clarify? I'll be waiting for you in the comments.
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Laura Alvarez
Journalist captivated by content focused on digital marketing. Lover of writing and reading.