Instant communication and the multitude of activities we carry out from mobile devices are characteristics that greatly influence the trends of each year. And while some come from previous periods, there will always be others that will surprise consumers and represent an enormous challenge for Digital Marketing.
So what will we see this year? Mobile Marketing company TUNE's why choose our service website shares the Mobile trends for 2017 :
1. Voice search : oral queries using Google and smartphones will increase, and this will also impact SEO, so it will be necessary to adapt the content that is generated so that Google understands it perfectly.
Mobile Trends
2. Mobile First Strategy : This will not only involve having a responsive web design, but also developing creative content and formats with mobile in mind first. Here, the information and functionalities that will be of real interest and need for the user must be considered.
3. Micro-moments : those small instances in which customers consult their mobile phones for different needs, such as purchasing a product; will be an opportunity to enhance the Digital Marketing strategy.
4. Chat as a means of communication : Using a mobile phone to access the chat service offered by companies will be an increasingly common act every time customers need assistance or want to make a complaint.
5. The rise of the personal data economy : Consumers will understand the value of their data and will trade it with brands or companies, expecting something in return for that delivery; for example, a free subscription to a service.
6. Video usage will continue to grow : Live video broadcasts are part of the mobile world, but this year they will take center stage. They will be present at presidential inaugurations, at musical events, and in an almost endless list of other instances. But video advertisements will also continue to be targeted at these devices.