However, among the many strategies, email marketing has proven to be the most popular and effective for B2B companies so far. These statistics from Hubspot prove this point:
81% of B2B marketers say the most important piece of content they develop is an email newsletter
87% of B2B companies say email is one of their best free organic sales channels
90% of marketers in this space also confirm that the phone numbers in the philippines most important metric they get from email marketing is engagement
SaaS companies that are also part of the B2B family can get a lot of benefits from email marketing. But without good copy, email marketing can become a disappointment and a huge waste of money for a SaaS company too.
So what does it take to write good SaaS email copy?
1. Open the door to new experiences with an onboarding email
One of the main purposes of email marketing is lead nurturing. In other words, you need to make sure that your subscriber becomes your loyal customer.
That's why it's important to diversify your email marketing strategy with onboarding emails. These emails introduce customers to new product experiences and convince them to purchase or continue using your service.
There are three types of onboarding emails you can use in your SaaS email marketing campaign:
Welcome email. These messages are an absolute must because they are the first step in introducing a new customer to your product. Plus, welcome emails have a whopping 50% open rate, so why not take advantage of them?
Surveys and polls. While these messages aren't exclusive to the onboarding process, they can help you find out how satisfied a first-time user is with your product.