Why we need an AI steering committee

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Given the promise of AI, it can be tempting to indonesia business email list move too quickly onboarding new tools and rebuilding workflows. According to The 2023 State of Social Media Report, 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success. Introducing new tools on a case-by-case basis without vetting compatibility with your existing tech stack actually creates more inefficiency.

Picture this familiar scenario: Your team is eager to start using AI. The most commercially well-known solutions are content creation tools, so that’s where they start. Without a clear, centralized plan, content creation becomes your only AI use case. If AI does happen to permeate other departments, it becomes splintered and siloed—barely scratching the surface of what’s possible and causing collisions between departments.

Using AI for content creation is great, but rather than only thinking of AI as a solution to tactical work, you should use it to solve large-scale challenges, like how to best-position your product. You can use AI insights to better understand how your audience uses your product or service, and then use that to inform your messaging and positioning. Which will then cascade down to many other areas of marketing, including your content strategy, demand generation tactics and more.