5 Content Marketing Campaigns to Get Inspired By

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There's nothing wrong with looking at your competition for inspiration. It's even a requirement when designing a marketing strategy, whether it's social media or content marketing.

And while inspiration shouldn't be the only method by which your company designs its content marketing campaign (innovation and effort are equally important), it's always good to look outside to understand what's happening in the market. That's why we present you with 5 international Content Marketing campaigns to get your brain working:

Patagonia

What it is: American outdoor clothing brand.

Channels: a Tumblr with inspiring photos lawyer database submitted by consumers, an informative blog , and WornWear, another Tumblr where people submit photos and stories about Patagonia products.

Why it inspires us: Through its various websites, Patagonia communicates with its audience in different ways. On Tumblr, it focuses on visuals, on the blog, it emphasizes information and communication of the brand's news, and on WornWear, it creates a community where the public can connect with the company in a more personal way.

Patagonia is a symbol of many things today, and much of that is thanks to its Content Marketing strategy. It involves sustainability, adventure, and social activism, among other characteristics. It is easy for people to identify with a brand that shares their values ​​and ideals.

Airbnb

What it is: a company that provides accommodation for travelers.

Channels: their Locations or Neighborhoods section, where they offer guides about the best neighborhoods to stay in more than 24 cities.

Why it inspires us: Because it solves a need. Airbnb users often know nothing about the place they are going to, and unlike a hotel, Airbnb apartments can be located in a more residential than touristy area. That's why these beautiful neighborhood guides are so helpful.

Each commune has a map, brief but very important information and beautiful photos taken by professionals. The focus is on the visual and the images do the important job of capturing the essence of the place without going into the typical. For example, in the case of New York, Harlem, a traditionally Hispanic area, is listed in Locations as “Creative culture rooted in rhythm.” In a few words, everything is said.

Adidas

What it is: sportswear brand.

Channels: a Tumblr for Originals, its most avant-garde line.

Why it inspires us: Originals isn't for everyone and Adidas knows that. That's why the idea of ​​creating a Tumblr where you can post both photos and text is such a good idea. The blogging platform, aimed at a creative, restless and especially young audience, allows you to share posts immediately, so Adidas images can be distributed across the web by the users themselves.

For an Adidas line that's more about underground art than tennis, a platform like Tumblr, full of curious people looking for inspiration, is the ideal place to run a content marketing campaign.

Net-a-Porter

What it is: Luxury clothing e-commerce site.

Channels: The Edit , a weekly online magazine, and Porter, a print magazine.

Why it inspires us: When it comes to high fashion, Net-a-Porter is the online corner to go to for shopping. That's why the method chosen by the brand to develop its Content Marketing campaign is successful: fashionistas love magazines, both online and in print.

The Edit, for example, is an ingenious way to get readers to buy: they make fashion editorials where the clothes look amazing and then with just one click users can buy what they were looking at.

Adobe

What it is: Software provider of all kinds.

Channels: CMO , a news, interviews and articles website dedicated to the world of marketing, design and technology

Why we're inspired: In addition to high-quality content, CMO has a separate site that hardly feels like it's owned by Adobe—even though the company is selling it to you, you hardly notice. The site is updated daily with different types of content and goes far beyond the concept of a blog—it's a means of communication.