aromatherapy.
The service in such an establishment should be top-notch. Take care of a closed guarded area with its own parking, place separate zones for VIP clients. In such a beauty center, the starting price for a haircut is 3,000 rubles, and the average bill is no less than 10,000 rubles. Occupancy is no more than 30%.
The premium class salon, in turn, can be represented by three different categories:
luxury - has unique methods for a particular service;
prestige - offers fairly standard procedures;
VIP - guarantees an individual approach to each visitor.
If you are a newcomer to the ig database "beauty business", it is better to first open an economy-class beauty salon. Using such an establishment as an example, you will be able to understand whether this type of entrepreneurial activity suits you at all and whether you can manage a salon.
Sometimes, beginning businessmen open an economy-class salon in one city and, if things go well, organize similar establishments in neighboring cities, turning them into a network of business-class salons. At the same time, the masters accumulate experience and knowledge, begin to cope with the work better and regularly improve their skills in various courses.
Thanks to the improvement of the quality of services, the business becomes more profitable, which means that the owner has the opportunity to purchase higher quality and more expensive equipment. At this stage, it is already possible to open a luxury beauty salon. In order to better attract the attention of customers, the establishment should be called not just a salon, but a "studio" or a "beauty boutique".
What about a franchise? Opening a beauty salon under a franchise means opening an establishment under the name of an already existing and well-known studio. Franchise business has its strengths and weaknesses.
Among the advantages, the following can be highlighted:
the business plan will be provided by the parent company, which will also help the aspiring businessman organize his work;
Often the costs of advertising and promotion of a new salon are also covered by the parent company.
However, there are also disadvantages:
the owner of the studio will not be able to make decisions about the establishment on his own;
When working under a franchise, a businessman will be forced to follow all the brand's orders.
If you want to open a beauty salon on your own, then be prepared to draw up a business plan, think through an advertising campaign, hire staff, and so on.
Where is the best place to open a beauty salon?
Successful businessmen in the beauty services industry claim that 90% of success depends on the right choice of location in which to open a beauty salon. In order for the location to be successful, it is necessary:
pay attention to the passability (popularity) of the selected option;
choose a place where there are no similar beauty salons with a similar range of services nearby;
ensure that the entrance to the salon is from the sidewalk or roadway (in no case from the courtyard);
take care of a large sign if you decide to open a beauty salon in a shopping center (the sign should be placed not only outside, but also inside the building, especially if the salon is not located on the first floor).
Renting space in a shopping center is an expensive pleasure.
Therefore, despite the temptation to open a beauty salon in such a crowded and busy place, still analyze:
shopping center traffic;
the average price of goods in boutiques and how it relates to the average bill of the future salon (for example, if your establishment has economy status, and there are boutiques with luxury goods nearby, then renting in this shopping center is not practical);
what kind of advertising might be needed and how else can you attract people to your establishment, since the customer flow of a shopping center is not the customers of a salon.
If you decide to open a beauty salon in a residential building, you will need written permission from all residents.
A mid-level establishment will fit perfectly into a residential area, but in the central part of the city it is better to open a beauty salon with a wider range of services and a higher average bill.