Based on your research, you might find that most people in this age range consume media and advertisements on mobile devices, and use social media. Now you have a definite platform to work with. You’re going to explore options related to advertising on social media (specifically Facebook), and make sure that your ads direct people to a site that is optimized for mobile, so they can purchase your product straight from their phone.
You’ll create ads targeting three different groups: hikers, campers, and paddlers. Each of these people will have different survival needs, so each ad will capitalize on a part of the watch that is appealing singapore telegram data to each group. For the hikers, you’ll show how the watch doubles as a compass, and can help them get out of the woods safely. The unbreakable part of the watch will also be important.
starter and solar-powered flashlight will be major selling points. And for the paddlers, the fishing line and waterproof features will be most attractive. You’ve also found through your research that those within this age range like to be sold experiences, rather than things. Maybe you’ll come up with a catchy tagline for your product, like “Adventure Awaits.” You’ll encourage users of the product to photograph themselves on their adventures with their Venture Piece, and tag the company in their posts by using the hashtag #adventureawaits.