One of those ways is through content marketing. What is content marketing? It’s a strategy that uses consistent and valuable content creation to connect with potential consumers. Some examples of content marketing include white papers, case studies, blog posts, infographics, checklists, and much more. Content marketing helps to create a knowledge base for your company. If you’re distributing information that is of value to others, your brand gains trust and reliability.
content marketing is worth investing in, some statistics might. According to the Content Marketing Institute, 80 percent of business to business marketers have a content marketing strategy, and over half of sweden telegram data B2B marketers plan to increase their spending on content marketing in the next year. There’s also buyer perception, which is important to consider. According to the 2016 Content Preferences Survey done by the DemandGen Report, 51 percent of B2B buyers rely on content to research and make B2B purchasing decisions, and 47 percent consumer three to five pieces of content before they contact a salesperson.
That’s quite a chunk of people! It’s easy to see why content marketing is so important, so taking steps to ensure that you’re staying on track with your own content creation is important. Sometimes it can seem like a chore – after all, you have to continuously create content to make sure that you’re staying engaged with consumers. That’s why we made an editorial calendar checklist to help you out.