To achieve effective ASO positioning, it is necessary to meet certain factors that will allow our application to be successfully positioned. The vast majority of app stores use very similar algorithms. The following factors that we are going to show you below are based on the most popular app stores such as Google Play Store and Apple Store.
Application name
The title must contain the keywords with which you want to position the application. These keywords are the ones that users will use when performing their search, for example, if a user enters “Photo Collage” in the search engine, Google Play will show them the best positioned “Photo Collage” applications.
It is very similar to what happens in SEO when we put the title to an article in our blog, the difference is that within this blog we can place certain parameters to inform the algorithm which are the different most important keywords within that article but this cannot be done within the application, for this the names are used.
Application logo
This will be the logo that will appear next to the name of the application. It must have a format, size and resolution that can be viewed on different mobile devices.
To ensure that the text can be displayed correctly hungary whatsapp data in search results, it is recommended to avoid phrases or letters that contain only graphic elements.
Application Description
The description must be at least 350 words long. In the description, it is recommended to repeat the keyword of the title several times without losing concordance. If the description has 1000 words, at least the keyword should be repeated about 10 times using certain variants or synonyms.
It is important to remember that users will only see the first 80 characters. Therefore, within these 80 characters, both the keyword and its most important functionality must be included. At the end of this description, it is recommended to include social networks and, of course, the website.
Keywords
It is very important to use keywords that we want to optimize. Within the app stores, not only should we put a generic keyword in the title, but we should also develop a better strategy for this, such as using a tool like Google Keyword Planner.
Application Category
Each of the categories is the way app stores will organize and segment each of the apps they have. Within the categories we can find home, fitness, parents, video games, etc. The idea is to select the one that best identifies with the app.
Screenshots
The description is certainly an important element, but so are the photographs and screenshots. This is because it represents an important element for the user to have a better experience. If the application does not have this type of element, it will not appear in the search results.
Positive comments position an application faster
Comments and reviews
Comments are the different opinions that other users have given to that application. Reviews are the little stars below the description.
Each of these opinions will determine the popularity and quality of said application.
As applications receive more comments and reviews, they will be better positioned within the application market.