As a result, your ad will be more likely to be viewed. It is estimated that native ads are viewed over 50% more than banner ads. 3. Targeting by device type. Nearly 2 out of 3 Americans own a smartphone, so it’s likely that your ads will be viewed on one of these devices. Google is now allowing advertisers to target ad campaigns by the device they’re being viewed on and bid as such.
allowing campaign performance data to be segmented by device. More important than these search engine features in reaching mobile device users is being mindful of mobile-friendly design elements and investing in mobile uk telegram data marketing as a whole. One way to do this is to include a click-to-call button on your ad, which connects visitors to you by phone quickly and easily.
4. Local search ads. Local searches drive potential customers to your door. Google’s recent changes to ad displays on Maps will help you gain more customers this way. These changes include showing ads in the Local Finder and indicating specials at your business with promoted pins. Even with this assistance from Google, you should pay attention to your local SEO strategy so local searches can find you.