Again, you’re looking for any mention of the word “nofollow” in the description. So if it’s not mentioned there, then the link is considered “dofollow” which passes SEO benefits to the destination link (i.e. a post you’re promoting on your own blog).
Inspecting Links for NoFollow or DoFollow in Guest Posts
Of course, it’s crucial to first check that your target blog actually accepts guest posts—and if they do, whether or not they allow clickable links back to your own content too.
Look for things like:
Different authors cropping up on the blog (bonus points if something like “guest blogger” or “guest post” is used to introduce their work). This doesn’t necessarily mean the blog will be open to unsolicited guest blogging submissions though, so don’t automatically assume the flood gates are open.
A “guest post guidelines” page. In a moment, we’ll take a look at how to find this page, as many bloggers don’t make it particularly prominent.
A note on the Contact or About page about guest blogging. Some bloggers will put a line here about whether they’re open/closed to guest posts at any given point.
Read the Guest Blogging Guidelines Before Submitting a Pitch
If a blog says they’re not accepting guest posts, don’t expect them to business mailing lists poland make an exception for you. However amazing your blog post idea is, you’ll want to spend your valuable time elsewhere.
This is also true if a blog says they only take guest posts by invitation—though in that case, you can potentially contact the blogger (if you have an existing relationship with them) and ask if they’d be willing to look at a blog post outline to get a feel for your style, or go through a mutual connection to get an introduction.
3. Come Up with Great Guest Blogging Ideas
How to Generate Guest Blog Post Ideas Quickly
Many new guest bloggers come up with a ton of clever ideas first, then only afterwards look for the right blogs that those ideas might be a good fit for.
In my experience, that’s not the best way to go about guest blogging.
Instead, you want to come up with ideas that are perfect for each and every target blog you’re going to reach out to… not just ideas that are a halfway decent fit for a hundred different blogs. Think bespoke, not off-the-rack.
To come up with a guest blogging idea that’s going to work perfectly for your prospective site, you’ll want to start by doing some keyword research using a free tool (like mine).