These are nothing more than PR ads, for which the advertiser pays. They are marked accordingly and are located at the top or bottom of the organic search results. The ads can be presented in the form of a banner or act as a hint in the search bar.
How often and in what volumes do commercial results appear? This depends on what topic interests the user and how competitive it is. Obviously, if the latter indicator is high, then you will see more advertising blocks. By the way, one of the functions of the Yandex search engine is to “show only commercial offers”. By setting the appropriate parameter, you can easily find the product or service you are interested in.
Quick Answers
They are also called shortcuts, in types of nurse databases Google this term sounds like "one-box", Yandex users define them as "sorcerers". A quick answer appears on the page after entering a key request and allows you to get brief information on the topic of interest.
As a rule, shortcuts contain brief information from Wikipedia or from the first site in the search results, maps, images, translations of foreign words, exchange rates, company logos, links to the source from which the information was taken.
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Related queries
These are queries that are relevant to the main one. For example, if the system finds an error or typo in the user's question, it offers other, similar options. Or it recommends alternatives based on the relevance of other people's searches.
Additional management tools include various links, settings, filters, and automatic prompts that appear when the user enters their query in the search bar.
What is included in Google SERP
The first thing a user sees is the title and snippet. They provide a brief description of the site's content and are a source of useful links.
What is included in Google SERP
The search page also contains elements that the user can interact with. These include:
Carousel. This SERP function allows you to get a list or table of the results you are looking for. By scrolling through the carousel, the user can stop at any time on the object of interest.
Organic search results are pages and sites that match a specific query.
The product the user is looking for. Google algorithms work to collect all the necessary information from the pages of online stores and display the results as a list. In addition to the product name, SERP shows its image indicating the model, price and main characteristics. And, of course, it provides a link to the original source.
Commercial results, i.e. advertisements. They appear in the format of links and banners, marked as "Advertisement" and sometimes "AD". An information page can contain up to four such elements before and after the results relevant to the query.
Shortcut. Appears at the top of the information page. In essence, it is a short answer to the user's request. Sometimes supplemented with an image.
Maps. The Google Maps service indicates the location of the object you are looking for, helps you plan a route, suggests where there are nearby parking lots, recreation areas, restaurants, etc. In addition, it provides weather information, offers to view photographs of attractions and other useful information.