is the payment confirmation email. A piece that the consumer is waiting for after making the purchase. If you look at the example, including a thank you copy as a starting point will change the user's perception.
2.- Refunds and returns
Returns Post-purchase emailsPost-purchase emails are ideal for helping buyers reduce anxiety after making a purchase. This is achieved by ensuring that your customer is fully aware of your refund policy. As well as the return process.
Being transparent about each part of the process and showing the user its possibilities will generate greater trust in your client. You will portray a more human image and show that you not only want the user to generate sales, but that you also understand their needs and are willing to have the item returned if it does not meet their expectations.
ASOS does a great job with its post-purchase order confirmation emails. They include a “ Help ” button that takes users to their customer service landing page.
3.- Product guides
how to Emails post purchaseOnce the customer has subscribed to your channel, made a purchase, downloaded your app or hired your service, don't miss the opportunity to add a little extra value to the conversion.
If you opt for informative post-purchase emails that include instructions on how to use the product in question, you will make it easier to use. And in the same way, you will reduce the risk of returns from frustrated customers. In addition, it is very simple:
You can include an infographic in your email piece.
Insert a guide for download.
A video tutorial.
A post from your blog detailing the topic in question, etc.
Also, if you want the customer to engage with your product but also get value from their purchase, you can incorporate a short guide detailing how to care for the item in question . If you help your customers avoid products that filipina whatsappv can't be used quickly, they'll appreciate it.
4.- Feedback on product satisfaction
Post-purchase feedback emailsA Harvard Business Review study found that 56% of customers complain about poor follow-up after a purchase . Furthermore, 48% of customers who experience poor post-sale follow-up share their experience with at least 10 people around them. And considering the weight that testimonials carry in digital marketing, you should know how to take advantage of them instead of letting them work against you.
Post-purchase emails don't have to rule out the idea of getting feedback from customers after receiving their order. In fact, this is a great way to improve the customer experience by caring whether the order met their expectations.
Let them know that the company cares and values their opinion. Also, show them that thanks to their review, they will work to improve both your product line and your purchasing, shipping and tracking service.
However, keep in mind that the time frame for reviews will vary depending on the type of product purchased. For example, if a customer buys a shirt, they will likely try it on right away. However, a computer will need more time before the user is ready to talk about it.
Customers who have had good experiences with a brand spend 140% more compared to those who have not had such good experiences. Work on your post-purchase email strategy to achieve unique experiences.
5.- Stock replenishment reminders